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Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Confidential

Music Operating Platform

Designing a unified operating system for labels, artists, and distribution partners. Six modules, one design system, built from zero in four months.

Designing a unified operating system for labels, artists, and distribution partners. Six modules, one design system, built from zero in four months.

Techcombank

Vietnamese Digital Banking

Registrations up 18-25%, conversions improved 1.6-2.3%. Complex financial processes made transparent and stress-free for millions.

Registrations up 18-25%, conversions improved 1.6-2.3%. Complex financial processes made transparent and stress-free for millions.

Confidential

Automotive Software Validation

One cloud-based platform unifying fragmented validation workflows across OEMs. Complex automotive software testing, finally without the hardware bottleneck.

One cloud-based platform unifying fragmented validation workflows across OEMs. Complex automotive software testing, finally without the hardware bottleneck.

Faved

Building Teacher Communities Globally

Creating a collaborative space where teachers discover proven classroom strategies and build supportive communities. Bridging the gap between isolated educators and actionable teaching methods that work.

Creating a collaborative space where teachers discover proven classroom strategies and build supportive communities. Bridging the gap between isolated educators and actionable teaching methods that work.

More Projects

Confidential

Collaborative Planning For Controllers

Turning months of manual work into structured digital collaboration. Finance teams now plan together with clarity instead of chaos.

Pocket Plate

Restaurant Online In Minutes

From market research to live MVP with AI collaboration. Small restaurants now can build professional sites without technical skills.

Confidential

Manufacturing Data Quality Challenges

Transforming manufacturing efficiency through deep user research that revealed critical workflow gaps and prevented significant investment misalignment.

Leadoo MKT

Transforming Chatbot operation Efficiency

Turning repetitive workflows into intelligent systems. Each feature saved hours daily while improving quality, consistency, and team confidence across thousands of client accounts.

Pika Tech and Analytics

Raising Babies Together Safely

Vietnam's first social network designed for new parents and families with babies. Combining expert pediatric advice, vaccination tracking, and genuine community support in one trusted platform.

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