UX Insights & Real Stories

Real stories from the design trenches. Honest insights about UX/AI/Design topics, and what it actually takes to build products people use.

Most ViewedInsights

What Really Motivates Product Designers

I always thought in-house designers were the happiest with stable income and clear direction, while agency designers burned out juggling demanding clients. The UX Map 2025 report from UX Foundation VN completely shattered my assumptions about what actually drives designers across different work environments. (Vietnamese market).

Most ViewedSkillset

Top 3 Skills for UX in 2025

The World Economic Forum just released the top 10 core skills for 2025, and as a UX researcher, three of them hit differently. Here's why analytical thinking, creative thinking, and curiosity matter more than ever in a world where AI does the heavy lifting.

Strategy

Chaos to Clarity for Founders

Most early-stage founders don't need a designer, they need someone who can turn chaos into clarity. Here's how I help startups find direction before diving into design, using Question Zero sessions and rapid prototyping to move fast with purpose.

Tools

Generative UI Is Changing UX Design

Your job as a UX designer is about to change completely. Generative UI means AI will create personalized interfaces in real-time for each user, shifting designers from crafting screens to building systems that generate experiences at scale.

Tools

AI Prototyping: The Reality Check

I've been living in AI prototyping tools like V0, Bolt, and Lovable for months, and the truth is messier than the hype. Here's what nobody tells you about AI-assisted design and where these tools actually shine versus where they secretly hurt your process.

Strategy

Outputs Don't Equal Outcomes in UX

When I first started in UX, I thought success meant beautiful wireframes and polished dashboards. Working on a manufacturing plant project taught me the hard truth: great outputs don't guarantee great outcomes, and both must be planned and measured from the start.