The Startup Dilemma
The CORE Problems
Most early-stage tech startups struggle with these four, over and over:
Unclear problem to solve: Target user, jobs to be done, and success signals are fuzzy.
Slow learning loops: Weeks to get feedback and answers. Decisions ride on opinions, not data.
Feature drift: Roadmap grows. Core value gets buried under nice-to-haves.
Messy handoffs: Design and engineering pull in different directions. Rework explodes.
my solution
I help founders validate fast and build smart using AI-powered UX strategy:
AI Discovery: Use ChatGPT and Gemini to transform scattered data into clear problem statements and user needs.
AI Validation: AI-powered prototyping with V0 or Lovable for rapid user testing, days instead of weeks.
Strategic Roadmap: Prioritize features by user value, business impact, and technical effort.
Human-Centered Design: Convert insights into pixel-perfect Figma designs through structured handoffs.
Featured Projects
These selected projects reflect my passion for blending strategy with creativity, solving real problems through thoughtful design and impactful storytelling.
What My Clients Say
Here's what founders and product leaders say about working together with me. Their results speak louder than any portfolio piece.
Tuong transformed vague ideas into interactive prototypes. His proactive approach to user research and willingness to take on product owner responsibilities made him invaluable to our team.
Christian da Costa
VP of Product @ Leadoo
With his sharp analytical thinking, strong presentation skills, and seamless collaboration across teams, Tuong made complex problems feel simple and aligned everyone toward the same goal.
Jonathan Wong
CX Director @ Techcombank
I’ve worked with 10+ happy global clients
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satisfaction rate
My work helped clients increase their revenue by
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on average
During his short but extremely productive stay, Tuong planned and executed detailed customer experiences from personas to UI screens. He's eager to learn, always aiming for high standards of quality.
Janne Hänninen
CEO @ Agency Leroy
Tuong's ability to create experiences that resonate with our audience and his infectious positivity made him an invaluable source of inspiration to our entire product team.
Mikael da Costa
Founder @ Leadoo
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.